15andU.com Official Press Release

BRINK today announced the grant awarded to the 15&U Small Business Improvement Program, a newly formed cooperative of small retail and service businesses in Washington DC, by the Department of Small and Local Business Development (DSLBD) in agreement with Historic Dupont Circle Main Street (HDCMS), a District of Columbia non-profit organization. From the established Commercial Revitalization Assistance Fund, $48,000 has been slated to support the development and management of capital improvements, digital marketing and technical assistance for the group of independent small businesses.

Deliverables for the Grant Agreement include the following:

  1. New brand for the “15&U” neighborhood
  2. Advertising campaign to promote the 15&U branding initiative, to include ads in Destination DC, print ads and posters, website development, direct mail and digital marketing outreach
  3. New signage for Junction Vintage, Lettie Gooch Boutique, and Zawadi

“We are very grateful to the DSLBD for the grant award, and excited to make progress with our business revitalization project,” says Shannan Fales, owner of Junction and founder of the 15&U program. “BRINK generously volunteered their time to get our efforts off the ground. Now with their guidance and the grant money, we will have the resources necessary to advertise 15&U and bring much needed visitors to our block.”

Josh Belhumeur, Vice President and Partner at BRINK, said “these small businesses lead the revitalization of U street but now are struggling to compete with the major developments that followed. Our goal with the 15&U campaign is to attract both residents and tourists alike with the message that we provide a local, authentic and diverse experience.”

Executive Director of HDCMS, Bill Mcleod, stated that “This award illustrates the commitment to our local neighborhoods by the DC government, encouraging sustainable growth while maintaining the unique virtues of a thriving small business community. We strongly believe in the benefits of cooperatives like 15&U and are happy to assist our neighbors in their efforts.”

The program period of performance for the grant award was July 1, 2014 through September 15, 2014. Member businesses of the 15&U neighborhood include:



15&U is a cooperative working to support local businesses, promote variety and consumer choice and ensure that urban development doesn’t mean losing the heart and soul of a neighborhood. It was formed by business owners on the 1500 block of U Street and made possible by pro bono contributions, donations and grants.

BRINK is a creative digital agency that designs, develops and deploys integrated marketing campaigns across web, mobile, social, experiential and traditional advertising media. They have offices in Tucson, Arizona and on U Street in Washington, DC.

For more information visit http://brink.com or contact Joshua Belhumeur at josh@brink.com or 202.506.7605

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